Partnerships
By partnering with RSL Victoria, your organisation can help support veterans and their families.
RSL VICTORIA PARTNERSHIPS
For more than 100 years, RSL Victoria has stood beside veterans and their families through every stage of life after service.
Today, that support is more important than ever. Many veterans continue to face challenges including homelessness, financial hardship, social isolation and mental health struggles.
Through practical support, advocacy, wellbeing programs and community connection, we are committed to ensuring no veteran is left behind.
Our partnerships help turn that commitment into action, creating lasting impact for veterans and their families across Victoria.
RSL Victoria is, at its core, a veterans’ support organisation.
While many people recognise the RSL through local clubs and venues, as Australia’s first ex-service organisation, our true purpose is supporting veterans and their families through advocacy, welfare, commemoration and connection. The venues help fund that mission, however the identity of RSL Victoria has always been about honouring service with action, standing beside veterans not just on ANZAC Day, but every day.
APPEALS
RSL Victoria delivers two major annual fundraising campaigns, each with its own distinct purpose and meaning. Together, both appeals connect commemoration with tangible impact, ensuring veterans are supported not only in memory, but through meaningful action year-round.
ANZAC Appeal
The ANZAC Appeal, held in the lead-up to ANZAC Day, focuses on honouring service and supporting today’s veterans and their families through welfare, advocacy and wellbeing programs.
- 350,000 estimated donors
- 40,000+ Dawn Service attendees
- 100 million media and PR campaign reach
- 43,000+ followers on Facebook and Instagram
Poppy Appeal
The Poppy Appeal, held ahead of Remembrance Day, is centred on remembrance and reflection, recognising those who made the ultimate sacrifice while continuing to fund essential support services for the veteran community. It is one of Australia’s largest and longest-standing appeals.
- 300,000 estimated donors
- 18.5 million media and PR campaign reach
- 44,000+ followers on Facebook and Instagram
Partnership Case Studies
AFL | combining sport, passion and spirit to elevate the ANZAC Appeal
AFL and RSL Victoria partnered in 2026 to deliver the biggest ANZAC Appeal Round in the 31-year history of the relationship. For the first time, all 18 AFL clubs supported the campaign, with every team wearing the ANZAC Appeal logo and the majority featuring commemorative guernseys across the round. The partnership united clubs, players, fans and RSL volunteers nationwide to raise vital funds and awareness for veterans and their families. Through match-day fundraising, storytelling and commemorative moments, the AFL platform helped connect new generations with the significance of service while supporting programs focused on veteran wellbeing, advocacy and transition to civilian life.
Woolworths | placing poppies across the nation
Woolworths Group has been one of the largest and longest-standing supporters of the ANZAC and Poppy Appeals, helping raise more than $14 million over the past 11 years to support veterans and their families across Australia. Through the sale of ANZAC Appeal badges, wristbands and ANZAC products in more than 1,000 stores nationwide, Woolworths has played a significant role in funding vital veteran wellbeing, advocacy and support services. The partnership continues to create meaningful community impact, particularly in regional areas, helping veterans and families access critical services including mental health support, employment assistance and community connection programs.
Melbourne Storm
Melbourne Storm and RSL Victoria have built a long-standing partnership centred around commemoration, storytelling and veteran support through the club’s ANZAC Day match. For more than 15 years, the partnership has helped connect new generations of fans with the significance of military service through meaningful pre-game ceremonies, veteran recognition and community storytelling.
Victoria Racing Club
Victoria Racing Club and RSL Victoria have partnered to support the ANZAC Appeal and deliver meaningful outcomes for veterans and their families through community fundraising and awareness initiatives at Flemington Racecourse. Through the support of the VRC, volunteers from RSL Sub-Branches have been able to raise significant funds during ANZAC Day and Remembrance Day race meetings, directly supporting veteran wellbeing, housing assistance, advocacy and social connection programs such as RSL Active.
Basketball Victoria
Basketball Victoria and RSL Victoria have partnered since 2024 across the NBL1 South competition to promote community connection, wellbeing and support for veterans and their families. As the official Referee Partner of NBL1 South, RSL Victoria has collaborated with Basketball Victoria through the annual ANZAC Round, helping raise awareness for the ANZAC Appeal while connecting local basketball communities with local RSL networks. The partnership aligns strongly with the values of RSL Active, encouraging physical health, mental wellbeing and social connection through sport and recreation.
It’s a really proud moment to have my employer Woolworths support the ANZAC Appeal in a genuine way that will raise funds to help those veterans doing it tough.
I was fortunate to land a job with Woolworths that became a 17-year career – but not everyone is as lucky as me.
Allison Stone
Woolworths Wangaratta Store Manager and Navy veteran
They (Greensborough RSL Sub-Branch) came to see me while I was in hospital, and said they’re here to support me, whatever I need. They approached my mum and said, ‘We’re here to support you, however you need it’.
Joel Sardi
Veteran
When I walked out of that office, I felt like I was floating, knowing that we were going to keep the house and we weren’t going to be homeless. I got into the car and cried because of all the help that was available. If it wasn’t for the RSL, I wouldn’t be where I am now. I’d either be on the streets, or I’d be dead.
Stuart Chandler
Veteran
Why You Should Partner With Us
Partnering with RSL Victoria delivers meaningful community impact and aligns with Corporate Social Responsibility goals.
- Supporting veterans and veteran families through fundraising, wellbeing programs, and community initiatives.
- Providing staff volunteering opportunities at ANZAC Appeal events and activations.
Demonstrating investment back into local Victorian communities through tangible support programs. - Reporting on outcomes such as funds raised, volunteer hours, or community engagement figures.
A partnership with RSL Victoria is a trusted and respected alignment with a well-known community organisation.
- Associating the partner brand with the values of service, remembrance, and community support.
- Featuring partner logos and stories across campaigns, events, media opportunities, and digital platforms.
- Highlighting long-standing partnerships to reinforce credibility and commitment.
Create stronger emotional connections with customers through visible community contribution and purpose-led initiatives.
- Customers supporting businesses that actively give back to veterans and the wider community.
- Joint campaigns where customers can donate, purchase merchandise, or participate in fundraising activities.
- In-store or workplace activations that encourage community involvement and awareness.
Storytelling content featuring veterans, volunteers, or community impact stories that resonate with audiences.
Demonstrate real outcomes and positive change created through the partnership.
- Funding veteran wellbeing, employment, advocacy, or emergency support services.
- Supporting commemorative events that bring communities together and preserve the ANZAC legacy.
- Increasing awareness of veteran issues through campaigns and partner channels.
- Measuring and sharing impact through annual reports, testimonials, campaign reach, and community feedback.
Ways to partner with us
There are many ways your organisation can support Australian veterans and their families.
Whatever your core business is – and whatever the size of your workforce – there are opportunities to help us with our mission. Together, we can honour the past, support the present, and shape a better future for our veterans.
Fundraising
Help raise vital funds that enable RSL Victoria to deliver services where they are needed most.
- Participation in the ANZAC Appeal or Poppy Appeal.
- Workplace fundraising campaigns.
- Regular giving programs through your organisation.
In-kind and pro-bono support
Provide professional expertise, services, or additional capacity that helps RSL Victoria operate more effectively and sustainably.
- Legal, financial, or marketing support.
- Training or professional development for staff and volunteers.
Products and Goods
Contribute goods or products that directly support veterans, families, or RSL programs.
- Donating goods for veterans in need, such as household items, clothing, or food.
- Supplying products for events, appeals, or community programs.
- Supporting logistics and distribution of appeal items.
Providing veteran services
Support veterans and their families through the delivery of services that make a difference – helping the RSL deliver on our core promise to support veteran wellbeing.
- Funding or delivering wellbeing, mental health, or social connection programs.
- Supporting employment pathways, training, or skills development for veterans.
- Providing housing or accommodation for veterans at risk of homelessness.
Volunteering
RSL Victoria is powered by our incredible network of volunteers. Harness the power of your workforce to make a difference in an incredibly meaningful way.
- Help raise money for the Poppy and ANZAC Appeals.
- Assist with RSL Active programs, keeping our veteran community healthy and connected.
APPEALS PARTNERS
AUSTRALIAN FOOTBALL LEAGUE
Woolworths
Officeworks
Basketball Victoria
Delaware North
Flagworld (Carroll & Richardson)
Melbourne City
Melbourne Cricket Club
Melbourne Storm
Melbourne Victory
Moonee Valley Racing Club
National Basketball League
Nick Auditore Represents
Racing Victoria
RACV
South East Melbourne Phoenix
Russell Corporation (Sherrin)
TGI Merchandise (formerly TLA Melbourne)
Victoria Racing Club
Highlight achievements by the numbers
The ongoing support of the RSL community has a transformative impact on the lives of vulnerable veterans and their families across Victoria and fuels our efforts in advocacy, awareness and the championing of change.
Sub Branches
members
raised in 2023 Appeals
Volunteer Hours
Contact the RSL Victoria Partnerships team
Thank you for your interest in partnering with RSL Victoria. Please contact us to express your interest and provide us with the details of your organisation and we will get back to you shortly.