Buy a virtual poppy in tribute to a real hero
RSL Victoria has today officially launched the 2025 Poppy Appeal.
In the lead up to Remembrance Day on 11 November, we are urging all Victorians to purchase a poppy so we can continue our work supporting veterans and their families across Victoria.
In 2025, for the first time, we are offering virtual poppies alongside our traditional range, available at the Poppy Appeal website. The virtual poppy allows members of the public to name and dedicate a poppy in honour of someone who has served and share it with their social media network.
Your virtual poppy could be dedicated to your great grandfather who served at Gallipoli, your aunt who served in the Australian Women’s Army in the Second World war, a current serving member of the Australian Defence Force, or a peacekeeper in one of the dozens of missions where Australia has served. It is a meaningful way to honour the service of someone special while helping raise awareness about this important appeal.
“The virtual poppy will allow members of the community to honour a friend, a family member or even a stranger whose story has meant something to them,” RSL Victoria President Dr Mark Schröffel said. “It is a way of saying thank you for your service and sacrifice.”
Our traditional poppies and badges will also be sold by the thousands of dedicated volunteers at shopping centres and street corners across Victoria. They can also be purchased from RSL Sub-Branches or online through the Poppy Appeal website.
Money raised in the appeal assists with the diverse range of services the RSL provides to veterans and their families, from emergency financial assistance to advocacy and social & community activities.
“RSL Victoria is Australia’s oldest veterans’ charity. Our purpose has always been assisting veterans and their families. The poppy appeal helps us to change lives, one veteran at a time.”
Dr Mark Schröffel, RSL Victoria President
Donations to the Poppy Appeal can be made at www.poppyappeal.com.au, or through buying a Poppy at your local RSL Sub-Branch.
As long-standing retail partners of the Poppy Appeal, Poppies and badges can also be bought at all Woolworths and Officeworks stores nationally.
